Author Archive
Make It Easy To Buy From Your Site
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they [...]
Good Website Design Practices
Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.
Make sure you have clear directions on the navigation of [...]
5 Ways to Keep Visitors Coming Back
A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming [...]
Mistakes to avoid when buying website templates
Website templates are very affordable and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had [...]
5 Important Rules in Website Design
When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you [...]
Pros and Cons of Flash-based Sites
Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the [...]
Ways to promote your website
Ok, great, so you just got your new website, and the traffic is trickling in. How do you jump start your new websites identity and tell everyone it? There are two ways, linked traffic and direct traffic.
Direct traffic is, well, direct. People go to the internet and type www.yoursite.com. Basically, your new website address should [...]
Search Optimization for Small Businesses
Search Optimization is everyone’s favorite buzz word. SEO, SEM, page rank, google bots – lots of unchartered territory for a small business who wants to build a simple website and get found on the internet. But really, SEO just means talking to the target consumer. There are lots of high tech analytics I could recommend [...]
Email Marketing 101
If you aren’t thinking of collecting email addresses on your new websites, you should think twice. Sales 101 says that it’s easier to convert an existing lead than find a new person to pitch your product.
By establishing an email list, you can send out sales and coupons, new products, offers or announcements. A business [...]
Website Bells and Whistles
January 2007’s issue of Internet Retailer (read the article here) showed that there’s a great gap between what consumers really want to see on websites and what bells and whistles retailers want to add to websites.
While most consumers want to read other customer reviews, that’s very low on the list of retailer “wants”. On the [...]